About Us

Meet reGEN media

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reGEN is flipping media on its head!

We are birthing a holistic ecosystem for media - elevating the voices of historically underrepresented storytellers - with a groundbreaking, gamified model for strategic brand partnerships.

Nourishing media experiences inspire hope and ignite behavioral change.

We finance, monetize, and activate transformative stories - marrying an impact fund, wrap-around supports for creators, and an innovative platform-as-a-service model.

Our purpose: We exist to restore faith in humanity and shift our future's narrative.

Our mission: To build sovereignty, stability, and financial sustainability around Indigenous storytellers and historically underrepresented artists and filmmakers by increasing accessibility to finance, monetization, and activation opportunities.

Our vision: Creating from a place of collective genius, celebrating congruent and cohesive partnerships that bring stories of hope and possibility fully alive to shift our future’s narrative.

North America's only Indigenous-owned and female-led media impact agency. Reconciliation breathes into every aspect of our work.

Why Stories?

"To me, saving the world is about telling good stories."

America Ferrera, award-winning actor, director, and producer

Stories are the framework from which we hang societal values and beliefs. They shape our perspective of the world and our place in it. At no other time in history have we consumed the amount of media we consume today.

At reGEN media, our projects lead with impact. Contact us to discuss partnership opportunities or wrap-around supports for your next project. 

Behavioral Change

"Focus on the inputs, outputs will take care of themselves."

We are changed by the world around us, and visual cues are the greatest catalyst of our behavior. Our holistic media ecosystem will utilize the power of transformative stories and gamified gratification to shift our future's narrative where consumers authentically engage, audiences are nourished, and artists scale and thrive.

Impact Investment Opportunities

From economy to entertainment, from politics to beauty, our moment-by-moment decisions are influenced by mass media. Media is a mirror of the reality we want. Better decisions equal better decisions for a better world. Let’s solve tomorrow’s problems before they happen. Watch our Investor video here.

Contact charlene@regenimpactmedia.com to request access Investment Brief, Investor Deck, and book a call for access to our Data Room.

Meet Our Team:


Charlene SanJenko

Founder & CEO

Charlene SanJenko is a two-time Indigenous founder with a solid corporate background in investment services, marketing & communications, community economic development, politics, and impact production, dedicated to radically transforming how creative resources are allocated and to whom, for the highest purpose of all our relations.

Charlene is from the Splatsin tribe, the most southern tribe of the Shuswap Nation in British Columbia and now resides on the beautiful Sunshine Coast since 2004, the traditional territory of the Squamish (skwxwú7mesh) First Nations. Charlene is in the process of reconnecting with her culture and her nation (as documented through her short film, Coming Home), a journey that began in 2015 with her status finally confirmed in 2019. 

Read more about Char's story here

Ben Smith

Creative Director & Trainer

Voted one of the top 5 Ultimate Guys of 2023 by Mens Health magazine, Ben is the creator of The Goliath Foundation.

As a black child born in 1971, Ben was adopted in Seattle and raised by white parents in a tough neighbourhood in East Vancouver. He experienced relentless violence, bullying, and racial discrimination.

As a way to overcome fear and self-loathing, Ben became a competitive boxer, wrestler, and bodybuilder. These positive outlets allowed Ben to channel his hurt, anger, and frustration, eventually owning a gym, helping others as a successful personal trainer and mentoring youth as a community care worker.

Ben’s many years working as a nightclub bouncer gave him unique insight into the universal quest for self-acceptance, love, and happiness. Now he works to help men move past their own pain with The Goliath Foundation, meeting every day guys where they're at, helping them to lead healthier, happier lives.

Visit Ben's LinkedIn

Naomi McDougall Jones

Cohort Co-Facilitator

Naomi McDougall Jones is a 13x award-winning Hollywood Filmmaker and author. She's spoken at film conferences and festivals around the world, and her TEDTalk, What's it's Like to be a Woman in Hollywood has been viewed over a million times.

As a storyteller and future-weaver, Naomi has helped hundreds of authors and filmmakers to bring their stories to life. Naomi launched Avalon: Story -- a center of practice designed to incubate and birth a new media ecosystem and brought together 60 filmmakers in a Constellation Incubator designed to scale innovation within the independent film industry and apply design thinking to reimagine a more equitable and sustainable ecosystem - from development, film finance, production, to marketing and distribution.

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Willow Smith

Communications & Audio Lead

Willow Smith is a mixed-race millennial whose experience in audio and video began as a hobby. Now a voice actor, the co-host of her own podcast - Loving Goliath - and audio lead for reGEN Media, she’s taken her hobby to a whole new level under the umbrella of reGEN and The Goliath Foundation

While still new to the industry, she believes a pair of fresh eyes can proceed without the pre-established rules of how things should be or have been, and applies this to all facets of her work. Using divergent creativity and a wide skillset, she’s driven to seeing radical change in how things are done and the ways in which people are treated, regarded, compensated and valued. 

Visit Willow's LinkedIn

Sharon Marshall

reGEN Academy Operations

Sharon offers HOPE by Helping Other People Excel.

Sharon is the founder and LEO of Cree8iv Collaboration Inc dba DEVA Training & Staffing Solutions, drawing from 30+ years of experience in administration, as well as 17+ years of experience providing remote administrative, creative, and technical support to executives globally. 

She is currently pursuing an MBA throught Royal Roads University and brings her skills and passions in speaking, writing, training, and facilitation to empower Indigenous women to realize their brilliance by providing training in public speaking and presentation skills, digital literacy, digital skills, and women's leadership. 

Book a conversation to learn more about the future of the reGEN Academy.

Visit Sharon's LinkedIn

Sami Bass

Holistic Integrator

Sami is a Black + Indigenous filmmaker, intersectional activist, and facilitator of ancestral medicine. She is also the creator of MoviesByHer. 

Sami's work in the world is diverse, yet tightly woven to bridge bold multidimensional impact that reaches from grassroots to global. Sami uses intuitive and ancestral teachings to reconnect lost communication between the body and spirit. Many times she will channel or observe what a person needs, and be able to find places in their bodies or behaviors where old traumas are manifesting, be it of this lifetime or epigenetic, and then find the route for healing those patterns and reconnecting the spirit to that space so people can begin to fulfill their truest self.

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Madeline Archibald

Design & Film Lead

Madeline Archibald is a Gen-Z, Settler, LGBTQ+ digital creator, filmmaker and artist. Having been surrounded and influenced by adventurous mountain culture and rich encounters with experienced artists of many mediums, she strives to bring a truthful, meaningful, and open-hearted perspective to every initiative in her work, and she collects valued wisdom from each connection in a relational way going forward.

In her latest transition to professional artistry proceeding post-secondary, Madeline is grateful to have joined the reGEN media team in May 2022 as a lead designer for reGEN’s brand and communications, and co-director on Charlene SanJenko’s upcoming film, Coming Home. Madeline’s drive for activism and change is translated into action through reGEN’s mission to shift the narratives we consume. 

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Ecko Aleck

Sound Tech & Composer

Ecko (stage name SacRED) is an award winning Nlaka’pamux artist, founder and CEO, raised with the shishalh Nation and currently living on Pentlatch (Qualicum) Nation lands on Vancouver Island. Ecko is a modern day shape-shifter with digital arts, storyteller through movement and medicine woman of the heart, on a mission to support all people and the planet to return to a natural rhythm of well-being.

On her journey to self-determination from freelance artist to CEO, Ecko has gathered a tool-kit of knowledge that she now carries forward into the ever evolving transformation of her own healing journey and her business, Sacred Matriarch Creative. She weaves together ancestral guidance, circle teachings, sacred space facilitation, medicine, tools, technology, land-based ways of knowing and a vision of New Earth.

She has contributed on reGEN media productions as a sound tech and composer, including for Charlene SanJenko's newest short film, Coming Home, for which Ecko composed and produced the score.

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Laura Livingstone

Partnerships & Project Management

Laura has spent over 20 years working for major Hollywood studios in the Vancouver film community (Hollywood North) and have extensive experience in many aspects of filmmaking.
As a supportive collaborator, who easily can jump inside and outside the box, she now uses her abilities to build strong community relationships to engage in positive stakeholder growth. With reGEN, Laura helps to develop relationships and grow partnerships with brands who are looking to shift the narratives we consume.
Visit Laura's LinkedIn

Meet reGEN media

reGEN impact media specializes in transformative media projects that deliver target returns. We will do for the advertising industry what impact investment has done for the world of finance: Make us better.

We offer a new approach to align progressive creative projects with strong brands with the intent of striking partnerships and investment to propel lasting success for all involved. The partnerships put the jet-fuel behind Indigenous film and transformative stories by underrepresented creators that will shift the narrative to lift society.