Brand Allyship - What is it?
Brand Allyship Fuels Inclusive Innovation in Impact Media
“We are finding out quite rapidly that to be successful long term we have to ask: what do we actually give to society to make it better? We’ve made it clear to the organization that it’s our business model, starting from the top.”
—Paul Polman, CEO of Unilever
Is Brand Allyship for You? Answer these three readiness questions:
- Beyond business, do you have a bold vision for how your organization will positively contribute to society?
- Beyond the status quo, is your brand’s living legacy currently experienced and building trust in the marketplace?
- Are you ready to be seen as part of a fully integrated experience for consumers rather than separate from it?
reGEN impact media introduces Brand Allyship.
A new approach that aligns your strategic priorities with an inclusively innovative impact media portfolio designed with the intent of striking impact partnerships and investment to propel lasting success for all involved.
We invite you to lean into the power of our imagination to regenerate hope and fuel possibility for the future.
As we walk towards 2030, you are invited to take action on your values-based priorities.
As an Brand Ally of the emerging sector of regenerative media, we'll explore brand genius where impact advertising will follow in the footsteps of impact investing in this decade. Ready?
We believe that brands want to do better, and in many instances may be struggling with the how. That's where we come in. We walk beside you on an inclusively innovative pathway forward to ensure:
- Your impact vision and the experience of it is authentic, palpable, and transformative. Contributing recognizable value to society builds long-term value for your brand with consistent steps towards external credibility and prioritizing internal transformation. Walk your talk — and, talk your walk.
- Your change has a voice. Two-way external engagement is changing. Stakeholders want to experience your activated mission in real-time and interact with it.
- Your responsibility for our future is demonstrated by your proactive choice to be part of shifting our future's narrative, generating hope, possibility, and grounded optimism for of our children and grandchildren.
- Your values and impact vision are matched to an impact media portfolio that brings your strategic commitments to life. Together, we develop key indicators for the metrics, measures, and milestones that matter the most, matched to global indices in sustainability, diversity, equity & inclusion, Indigenous relations, and societal wellbeing.
“In a majority of cases, CSR has failed to fulfill its core purpose—to build stronger relationships with the external world… Polls show that levels of trust in business are below 55 percent in many countries… In marketing or operations, companies struggle to raise their performance a few percentage points above that of their competitors. But as leading-edge companies such as Statoil and Unilever have discovered, effective external engagement can set you far above your rivals.”
— By John Browne and Robin Nuttall, McKinsey & Company. Read the full article here.
The advertising industry is ripe for change, and we’re inviting you to be on the leading edge of it. There’s $1 trillion dollars* on the table. Let’s use it, for good - to great - to celebrate brand genius - and hit expansive impact!
*$1 trillion global ad buy spend projected in 2024.
Our Brand Allyship process helps you to take informed and intentional action on your commitment to better business by diversifying your procurement decisions, supply chain, and relationships to build towards economic reconciliation. Together, we walk through the following steps. Learn more here.
Experience our Impact Visioning Circle and Team Values Cohesion-Building Session - The foundation of the reGEN impact media framework.
Explore your Impact Media Portfolio designed by a reGEN Impact Media Advisor. It includes an Impact Narrative and Framework matched to the indices, metrics, and milestones best-suited to your commitments for intentionality and depth beyond the numbers but not exclusive of them. Tell a more compelling story that sets you apart, and be able to back it up.
Activate your brand values: We bring your Impact Narrative + Framework to life through a recommended allocation of narrative-shifting projects and ground-breaking initiatives well-matched to your strategic commitments, impact goals, and external audience engagement priorities.
Explore shared co-learnings with a real-time case study in Redefining Brand Power to expand its potential for good as the emerging sector of regenerative media unfolds with your organization on the leading edge of it.
Amplify the possibilities of our relationship. We position you as an industry leader as our work together deepens through a wrap-around awareness amplification campaign (impact advertising) that lifts audiences and artists simultaneously. We work with your communications team and/or agency to ensure your stakeholders know the great work you are committed to.