My New Role with The Fireweed Institute
What guided my “yes” and why it matters now.
Today, I’m honoured to share another layer of my journey: I’ve accepted a new leadership role with The Fireweed Institute as creative collaborator and Lead Storyteller.
Fireweed is a national Indigenous-led Centre of Excellence advancing economic sovereignty and self-determination for Indigenous entrepreneurs, innovators, and investment professionals. The organization delivers the only national Indigenous venture accelerator in Canada, and recently contributed to the pilot of the first investment training for Native women in the U.S.
It’s an intentional step, and I want to share what guided me here because I believe it may serve as a reflection point for others walking a similar uncharted path.
As many of you know, I’m a two-time founder working at the intersection of personal and collective transformation. Through reGEN impact media, we’re reimagining screen time as a force for good—curating personalized media journeys that nourish, inspire, and guide us back to who we truly are.
This isn’t the first time I’ve taken on public leadership while growing a company. From 2011 to 2018, I served two terms on the Town of Gibsons Council during the foundational years of my first company, PowHERhouse. That decision shaped me profoundly. It reminded me that we can serve our communities while simultaneously shaping something new. It taught me that sometimes leadership isn’t about choosing one thing—it’s about knowing what to say yes to, and when.
Now, more than a decade later, I find myself making another foundational decision. Here’s how I’ve come to understand it through a practice of interconnectivity that I call ME-WE-US:
ME
I’m in this for the long game. My entrepreneurial leadership horizon is 40 years. I’m 25 years in, and 15 to go. I’m an athlete by nature—disciplined, focused, and deliberate about how I train, rest, and grow. I understand that impact-at-scale requires stamina. It also requires a community of care.
WE
As an Indigenous woman in social innovation, I’ve spent over two decades trying to build outside the confines of colonial capitalism. I’ve never been drawn to traditional VC paths or to trading my family life in a rural oceanside community for someone else’s version of success.
What’s changed in recent years is that I no longer feel alone in that.
Communities like Coralus, Scroobious, Revolutionary Woman Global, Native Women Lead, and now Fireweed remind me that it’s not just possible to lead differently—it’s essential. We are building new systems, together, from the ground up. Ones that honour culture, creativity, and community.
US
I believe we are entering a pivotal window of collective awakening. A societal shift in consciousness is palpable, and I’ve been quietly preparing for it my entire adult life. Grounding into my Indigenous identity, surrounding myself with wise Matriarchs, and listening closely to ancestral guidance are no longer side practices – they are the work.
This next chapter of my entrepreneurial leadership journey is about deepening that alignment.
I’m grateful to the incredible core team at reGEN, our creative collaborators, and our growing circle of early supporters. We’re laying the foundation for something bold, visionary, and timely. More announcements from our team are coming soon.
And to my new collaborators at The Fireweed Institute, thank you for your warm welcome into your powerful vision. I wish I had met you 25 years ago. I’m honoured to contribute to what we’re building for the next 25, and the next, and the next.
If this story resonated with you, I hope it reminds you that your own “yes” matters – especially when it comes from alignment, clarity, and a desire to serve.
